Strategy. Empathy.
Accessibility.
Hello!
I'm Ruiz from RuizLab! ☆
I'm a LATAM & USA Product Designer, Creative & Tech Artist from Brazil-SP: UI/UX Designer ☆ Digital Accessibility Designer ☆ UI artist ☆ Graphic, Fashion & Games Designer ☆ Illustrator ☆ Photographer ☆ 3D Artist! ・゚☆
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I help companies by designing inclusive, strategic and empathic products.
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Keep scroling to know more, and welcome to my portfolio!

ABOUT
BIOGRAPHY
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Hello!
I'm known as Ruiz, and I'm from Brazil-SP!
With fun tech gadgets and a creative mind, I've been crafting digital wonders for more than 12 years & working as a Product Designer for almost 2 years! Experience on A-Z projects in three major ecommerces brands from Brazil in a cross squad + strategy, accessibility and empathy as my design super powers!
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From the classrooms of PUC-SP to the world of Product Design, I've journeyed far and wide, collecting UI/UX gems along the way. 💎
Now, I'm here to sprinkle a little design pixel sparkles on your projects! ・゚☆
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Whether it's sketching wireframes or polishing prototypes, I'm your go-to expert for all things Product Design. Let's team up and create something truly extraordinary! 🚀
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More skills: Photographer ☆ Illustrator ☆ 3D modeling for Fashion, Graphic and Games Design! ・゚☆
My ultimate goal is to develop creative visual solutions with empathic, inclusive and positive impact, always looking to innovate and learn!
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☆


SOFTWARE & TOOLS
KEY KNOWLEDGE IN SOFTWARE:
FIGMA

ILLUSTRATOR

PHOTOSHOP

ADOBE CREATIVE SUITE

HOTJAR / MOUSEFLOW

Kpis, Advanced data and Quantitative analytics

Business, OPs and Leadership

Unity, Coding, Game app dev (C#)


My Product Design Processes and Skills
Some of my design processes'











PORTFOLIO
PERSONAL PRODUCT DESIGN PROJECTS
ExperiEncE
Nov 2024 - Now
Jussi - Whirlpool (​Insurances and Services): Brastemp, Consul , Compra Certa, Kitchen Aid.
LATAM & USA Product Designer
LATAM Product Designer, Brastemp's Design System Quality guardian and Insurances and Services CES (quanti and quali) UX researcher and UX Writer at Whirlpool Brazil.
Responsible for the brands Brastemp // Compra Certa // Consul // KitchenAid in a cross squad (various brands): Second Hand, Insurance and Services.

Aug 2024 - Nov 2024
Jussi - Whirlpool (​Insurances and Services): Brastemp, Consul , Compra Certa, Kitchen Aid.
2022-2024
Jussi - Whirlpool (​Insurances and Services): Brastemp, Consul , Compra Certa, Kitchen Aid.
LATAM & USA Product Designer JR
LATAM Jr Product Designer, Brastemp's Design System Quality guardian and Insurances and Services CES (quanti and quali) UX researcher and UX Writer at Whirlpool Brazil.
Responsible for the brands Brastemp // Compra Certa // Consul // KitchenAid in a cross squad (various brands): Second Hand, Insurance and Services.
Jr Product Designer
Product Designer, Brastemp's Design System Quality guardian and Insurances and Services CES (quanti and quali) UX researcher at Whirlpool Brazil.
Responsible for the brands Brastemp // Compra Certa // Consul // KitchenAid in a cross squad (various brands): Second Hand, Insurance and Services.
August & September 2022
Jussi - Whirlpool (​Insurances and Services): Brastemp, Consul , Compra Certa, Kitchen Aid.
Jr Product Designer (temporary)
Product Designer jr: UI (designing interface solutions in agile methodologies - scrum/kanban, improvements and prototyping from medium to high fidelity in figma) and UX (user experience and UX Writing).
2018-2022
Fashion Designer, Production & Entrepreneurship
Entrepreneur & Fashion Designer
Fashion Design, E-Commerce, Customer Service, sewing, online sales, fashion prints design.
2015 - 2022
Senior Graphic Designer || Design, Photography and Social Media
Entrepreneur & Graphic Designer
Graphic Design, Photography, Illustration, Fashion Design, Social Media Marketing/branding.
AWARDS
EXHIBITIONS & AWARDS
2018
First Place in Tech Field's Scientific Research​
for Games and Fashion
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First place in the CNPq/PIBIC's award - Scientific Research in Technology for Fashion and Game Design field at PUC-SP University.
2017
First place - International
Fashion Game Design
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BEEMOV'S International Fashion Game Design Contest - First Place award. The design is currently availabe in the game Ma Bimbo.
2015
SAGA TALENT - TOP 10 DIGITAL PAINTING
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Top 10 in the Digital Illustration category for the Brazil's national Art Contest from SAGA Art School.

