
Strategy. Empathy.
Accessibility.
Hello!
I'm Ruiz from RuizLab! ☆
I'm an International Product Designer & Design Ops Founding Member, Creative & Tech Artist from Brazil-SP: UI/UX Designer ☆ Games Designer ☆ Digital Accessibility Designer! ・゚☆
Impacting millions of users monthly across LATAM and global audiences, and with strong strategies to increase company's conversion rates, I also help companies by designing inclusive, strategic and empathic products for multiple brands.
Check the "ABOUT" page to know more about my journey and don't forget to reach out for a talk! Welcome to my portfolio!
Portfolio rebranding
Massive update: gaming aesthetics!

Portfolio Rebranding
As a Product Designer, I was really bothered by the fact that my own portfolio was soooo boring lol. I’ve been working on incredibly great projects since 2022 and I was surprised how fast my own website got in such desperate need of an update 😂
So I’ve been working on this project these last months and I’m so happy to finally share the new arts!!! I wanted my portfolio to have many more illustrations, which I love very much making. They can take a long time to get done (I sketch by hand, then digitalize, then illustrate), so it was a big challenge.
And, as a player, I accepted to be victorious and conquer this new game level, so here're some of the results!!! Also check the links bellow for the complete articles.



More details:

My Product Design Processes and Skills
Some of my design processes'











SOFTWARE & TOOLS
KEY KNOWLEDGE IN SOFTWARE:
FIGMA

ILLUSTRATOR

PHOTOSHOP

ADOBE CREATIVE SUITE

HOTJAR / MOUSEFLOW

Kpis, Advanced data and Quantitative analytics

Business, OPs and Leadership

Unity, Coding, Game app dev (C#)





























